5 Reasons Websites Help Consultants Stay Competitive

If you take one look at our blog, you know that at MBO Partners we talk a lot about the value of being a leader in your field. That includes providing tips and tricks on how you can brand yourself via tools like online networking, polished communication, and ongoing professional development.

We also recommend enhancing your web presence as a key component of your independent business strategy. In today’s digital world, a professional website is essential for independent contractors. It serves as a modern calling card, showcasing who you are and what you offer to prospective clients.

A well-done website, combined with optimized and up-to-date profiles on social networking sites like LinkedIn, can be the tool you need to stand out above the crowd in a competitive marketplace.

Still need convincing? Here are five reasons why you should consider building a website right now:

1. Showcase Your Brand to the World

Your website is your best chance to capture the attention of a potential client online, so you want to stand out from the crowd. Showcase your personality, your work ethic, and your skills in an easy-to-access online format.

2. Increase Your Online Visibility

One benefit of owning your name or your brand’s name comes in the form of Search Engine Optimization (SEO). Consultants need a website so that at least you’ll own your name’s top result online, making sure that the first impression you leave on potential clients is a positive, self-shaped message.

3. Demonstrate Your Industry Relevance

Creating a personal website may seem like a very “Millennial” thing to do, but older independents also need a website to show their tech savvy. A website says, “Not only am I good at what I do, but I’m up on current best practices as well.” Today, nearly every job function touches digital in some way, so showing your knowledge in this area is never a bad thing.

4. Market Your Skills and Experience

In addition to controlling your brand, consultants need a website because it is a valuable marketing tool. Attract new clients passively, as many people go not only to their network in search of new contractors, but also conduct online searches. If you can rank for terms related to your skill set, such as “digital marketing freelancer” or “digital marketing expert in [City]” online, you’re well on your way to generating business without lifting a finger.

5. Deduct the Expense

Costs spent to build and maintain websites are tax deductible! Don’t forget to appropriately track these as part of your valid business expenses. This means that investing in your online presence not only enhances your visibility but also provides financial benefits come tax season.