How to Do a Year End Business Review: 5 Steps

Conducting an end-of-year review isn’t a practice that just applies to bigger businesses—it’s a process that is valuable to freelancers and independent professionals as well. A business review gives you a chance to look back at what you have achieved, revisit your goals, and consider how to best move forward for the coming year.

To set your review up for success, it’s important to go into it with an open mind. You’re going to be looking at both your accomplishments and failures. This must be done without self-criticism or going on the defense. Channel curiosity and honesty rather than pessimism and negativity.

Follow these five steps to conduct an end-of-year review for your solo business.

1. Revisit Your Business Plan and Values

Start your business review by revisiting your business plan and looking at your reasons for starting your company in the first place. Do these values still ring true, or do they need to be adjusted? As your business evolves and changes over time, your values may shift as well and that’s completely normal.

Edit your plan or simply write down the top principles you want to build your business on. Then, consider how you can be more intentional about keeping these values in mind as you go through your daily routine. What actions can you take to better align business tasks with your values throughout the next year?

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2. Celebrate Your Accomplishments

Next, take time to review your top accomplishments for the year. Consider your most successful projects, and jot down what went right and the specific steps you took to produce those results. Did these specific accomplishments impact growth or revenue? If so, how, and do you think those are results you can duplicate?

Then, think about some of your best client relationships. What actions have you taken to grow and maintain those relationships? Which specific actions can you apply to current or future clients? Lastly, consider any specific tools or technology that have aided in your success and note where you can apply those same tools next year.

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3. Analyze What Didn’t Work

In a thorough business review, you’ll also need to look at what didn’t go so well. During this time, try to view your company as an outsider with a critical eye. What did you set out to achieve but didn’t? What happened and why do you think things didn’t go as expected?

Think about where you have room for improvement—not just on major mishaps but also in more minor areas such as putting more effort into marketing, keeping better track of your expenses, or how you might gain more client recommendations. Also, consider your personal happiness level. Is your business providing the level of flexibility you need in your personal life? If not, what changes can you make to prioritize your own happiness?

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4. Set New Goals for the Future

After reviewing what worked well and what didn’t, take time to set new or adjust old strategic goals. When you review your goals from the past year, see if there is anything you can knock off your list. As your business priorities shift, so will your goals. Keeping them updated is important in remaining motivated.

After you’ve set your top goals for the new year, determine what day-to-day steps you’ll need to take to achieve those goals. Does what you’ve written down seem realistic? If not, go back and revise to build a list that is achievable. To help keep your new goals top of mind, set small deadlines or deliverables for yourself throughout the year to check in on your progress.

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5. Check in With Your Progress Throughout the Year

While a year-end business review is a valuable practice, it is also important to make time for smaller performance reviews throughout the year. Even if you only take an hour every quarter to check in on your goals, this practice will help you stay on track as your business evolves and give you the opportunity to celebrate wins along the way.

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