Positioning Your Small Business for the Future of Work

By MBO Partners • June 20, 2024
time 4 MIN
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Key points
  • The future of work presents both opportunities and challenges for independents.
  • Positioning your business to thrive in this environment is important to remain relevant and competitive.
  • Try a variety of strategies to find what works best for your business.

The future of work is changing fast, bringing both exciting opportunities and new challenges for companies, especially those working with independent contractors like you. By 2030, activities that account for up to 30% of hours currently worked across the U.S. economy could be automated, according to a report by McKinsey.

With technology changing and clients expecting more, you’ll need to adapt to stay ahead. Here’s how you can set your small business up for success as the future unfolds.

What Does the Future of Work Look Like for Independent Contractors?

Technological advancements and automation

New technologies and automation are transforming how we work. To stay competitive, you’ll want to embrace tools and techniques that help you work smarter, not harder. From simple project management apps to AI-powered analytics, these technologies can help you deliver better work more efficiently.

Rise of remote work and distributed teams

Remote work is here to stay. Working with distributed teams gives companies flexibility and access to talent from around the world. As an independent contractor, leaning into remote work lets you collaborate with clients and colleagues anywhere, expanding your reach and capabilities.

Evolving client expectations and preferences

Today’s clients are looking for quick turnarounds, and fresh solutions to their problems. Understanding what your clients really want and adjusting your services to match can help you stand out from the crowd.

See: 10 Ways Independent Contractors Can Create a Standout Reputation

What Are Some Strategies to Make My Small Business Stronger?

Integrating automation

Automation tools can take care of those repetitive tasks that eat up your time. Think about using automation for things like invoicing, scheduling, and tracking projects—it’ll free you up to focus on the work that really matters.

Leveraging AI

AI can give you valuable insights into market trends, customer behavior, and ways to make your business more efficient. Try using AI-driven tools to analyze data and spot patterns that can help you make smarter decisions for your business.

Investing in cloud-based solutions

Cloud solutions offer the flexibility and accessibility you need in today’s work environment. When you invest in cloud storage, software, and collaboration tools, you and your clients can access important documents and resources from anywhere, anytime.

See: 5 Ways to Find New Clients Using AI

What Are Some Challenges and Risks I’ll Need to Navigate?

Work/life balance

Finding a healthy balance between work and personal life is essential for long-term success. Set clear boundaries for when you’re working, take breaks when you need them, and make self-care a priority to avoid burnout and stay productive.

Compensation

Negotiating fair pay can be challenging when you work independently. Research industry rates, understand the value you offer, and confidently negotiate contracts that reflect your worth.

Agility and flexibility

Stay flexible by keeping up with market trends, client needs, and industry changes. The more you stay informed, the easier it is to adjust your strategies and services when needed. Testing different tools, techniques, and business models will help you find what works best for you.

Learn More: Tips on Pricing Your Consulting Services

How Do I Identify Opportunities for Career Growth?

Collaborate with other independents

Working with other independent contractors can open doors to new growth and innovation. Partner up to combine skills, share resources, and tackle bigger projects that might be too much to handle on your own.

Identify market trends

Staying ahead of trends gives you a competitive edge. Regularly research your market, read industry reports, and connect with thought leaders to identify emerging trends and adapt your services accordingly.

Scale responsibly and sustainably

Growing your business takes careful planning. Focus on delivering consistent quality, building strong client relationships, and gradually expanding your services to ensure sustainable growth.

Check Out: Client Relationships Guide: Ways to Build Strong Relationships With Clients

Additional Tools and Resources for Independent Contractors

Looking for more tools and resources designed for the modern independent contractor? MBO Partners shares regular content on a variety of topics that provide insights and ideas to help you grow your business and build a better independent career.

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